PayPerMan
Saves You Time and Money
Of course, if you are knowledgeable
about the online advertising opportunities offered by Google, Yahoo!,
and Microsoft AdCenter, you can develop and execute your own pay-per-click
ad campaign. However, according to the founder of a former Web-based
student loan company in San Diego, Calif., doing so comes with a big
caveat.
“Even if you think you’re really sharp and a quick learner,
like me, there’s a significant amount of time (and, therefore, money)
involved in building your own campaign,” says Joe Elias, formerly president
of 4.0 Student Loans.
“I found that it took time, testing, and experience
over days and weeks just to determine, for example, the correct key
phrases and keywords to draw the right visitors to our website.
“Also,
I discovered there is a steep learning curve to creating a well-performing
Google AdWords PPC advertisement. That activity ate up my time too,”
Elias says.
“From my experience, I now think it makes a lot more sense
to hire a pro who will get you the most pay-per-click ‘bang for the
buck’ immediately. Instead of wasting your time trying to understand
the mechanics of how a search marketing ad works, I recommend putting
your pay-per-click budget to work for you right away by getting an expert
to manage your PPC campaign,” he says.
Ready to save time—and make more money more quickly?
Please click on the Registration link
at the top of this page to get started. Our PPC experts are waiting
to serve you.